Nupath Foods Inc Essay

James Ornath read the latest gross sales figures with a great choose of satisfaction. The vice president of trade at Nupath Foods, Inc., was blithe about to see that the marketing contend to improve sagging sales of artwork honk nutriment was working. Sales tidy sum of the product had increased 20 pct in the past quarter compared with the anterior year and market share was up.The amend sales of Prowess could be credit to Denise uppercase, the brand manager responsible for cat foods at Nupath. upper-case letter had joined Nupath slight than two eld ago as an assistant brand manager by and by leaving a similar transmission line at a consumer products firm. She was one of the a few(prenominal) women in marketing charge at Nupath and had a promising charge with the company. Ornath was pleased with upper-case letters work and time-tested to let her know this in the yearbook performance reviews. He now had an exquisite opportunity to reward her by oblation the rec ently vacated survey of market search coordinator. Although technically only a askant investigate was not the route to turn over management in most organizations, majuscule thought. She had been sidelined.After a long silence, uppercase managed a weak Than you Mr. Ornath. She was too wooly-minded to protest. She wanted to collect her thoughts and reflect on what she had done wrong. Also, she did not know her tribal chief well enough to be openly critical. Ornath recognized uppercases surprise, which he naturally assumed was her positive rejoinder to hearing of this wonderful career opportunity. He, too, had been felicitous several years earlier nigh his temporary transfer to marketing look into to round out his marketing experience. this apparent movement will be good for twain you and Nupath, said Ornath as he escorted Washington from his office.Washington had several tasks to complete that good afternoon but was able to consider the twenty-four hourss events that evening. She was one of the top women in brand management at Nupath and feared that she was cosmos sidelined because the company didnt want women in top management. Her previous employer had made it quite transfer with a modest net profit increase, the marketing research coordinator line of reasoning would possess Washington broader experience in some high-profile work, which would enhance her career with Nupath. Few bulk were aware that Ornaths own career had been boosted by working as marketing research coordinator at Nupath several years before.Denise Washington had also seen the latest sales figures on Prowess cat food and was expecting Ornaths call to meet with her that morning. Oranth began the chat by briefly mentioning the favorable sales figures, and then explained that he wanted Washington to take over the marketing research coordinator job. Washington was shocked by the news. She enjoyed brand management and particularly the challenge involved with unconditional a product that directly affect the companys profitability. Marketing research coordinator was a technical support positiona backroom jobfar take from the companys bottom-line activities.Marketing the whole way that women couldnt take the heat in marketing management and tended to place women in technical support position after a brief term in lower brand management jobs. Obviously, Nupath was side by side(p) the same game plan. Ornaths comments that the coordinator job would be good for her was just a nice way of saying that Washington couldnt go any pull ahead in brand management at Nupath. Washington was now faced with the uncontrollable decision of confronting Ornath and trying to change Nupaths sexist practices or submitting her resignation.Discussion nous 1. What symptom(s) exist in this case to signal that something has gone wrong? 2. Diagnose the fundamental problems that have led to these symptoms. 3. What actions should the organization take to correct these proble ms?