Walt Disney Company Research Paper Example | Topics and Well Written Essays - 1250 words

Walt Disney Company - Research Paper ExampleThe fact that Walt Disney had already gained popularity during this period benefitted the government of United States in projecting a easy American image for the world. Walt Disney, during the period of World War, produced propaganda content for all area of the U.S government. Walt Disney was used as a means of promoting the brand image of U.S.A in every conceivable way. The companys films were used to enhance the morale of the American supporters as well as to train the fighters. The animated content used in Disneys films was used to achieve this drive. According to an estimate, approximately 90% of the companys workers were enmeshed in this propaganda business, directly or indirectly (Andrew 2009). Furtherto a greater extent, it is estimated that the company produced more than 68 hours worth of expensive war-related films during the period (Andrew 2009). Apart from promoting the U.S and its allies in its own movies, the company was al so requested to animate certain content that was real by a Colonel of the U.S Army. Films produced under this banner include Prelude to War and America goes to War (Watts 1997). However, this is not the first time that the company was used as a tool for propaganda. In World War 1 also the company was used to promote American interest. For instance, an animated film, whose content was designed by a Colonel, was used to train the workers in U.S Army (Andrew 2009). It was believed that these animated filmstrips were a more effectual tool than mere lectures or live demonstrations, simply because it engaged the audience (armed workers) more effectively (Watts 1997). Also it has been argued that these animations were used to create settings that were otherwise difficult to achieve with the camera. One of the most critical components of Disneys success was mayhap the incorporation of humor in its film content (Gabler 2006). Furthermore, the companys artists are accredited with the art of capturing customers imagination and producing content that enabled effective learning. Because of the fact that the company was able to fabricate the factual, lackluster information into a more entertaining and color manner, Disney benefitted from enhanced viewers attention who not except involved their minds but also their hearts into the movies. The company itself admitted that it had produced movies containing half truths and anti-Nazi element. The propaganda conducted by Disney can perhaps be divided into three main categories of propaganda for the Navy, Air squash as well as specifically targeted propaganda content in its cartoons (Uelmen 1991). As far as the propaganda content for Navy was concerned, the company produced content whose primary purpose was to teach various tactics to sailors through with(predicate) the movies. As far as the content for the Treasury department were concerned, the company was asked to promote the payment of income taxes by the U.S nationals. T his was promoted through the cartoon Donald Duck, where the lead character demonstrates the contribution of income taxes to the war effort in the book named The New Spirit which was considered a significant part of the American inheritance (Uelmen 1991). The film of this book received enormous media attention which yet again demonstrated the yields to Disney of promoting nationalist interests. This film also